9.10.2024
- Modern and progressive logo increases recognition value
- New word mark ‘Possehl Group’ underlines diversity and stronger global focus
The Possehl Group is modernising its corporate design, replacing the previous image from 1997. The word mark has been changed to ‘Possehl Group’ to emphasise the global orientation of the Group and at the same time the diversification and economic variety of Possehl. The new corporate design will be introduced gradually, initially at the Group parent company in Lübeck, then at the subsidiaries and divisions with ‘Possehl’ in their company names. All other Possehl companies will continue to operate under their well-known and successful brands.
Possehl Group CEO Dr. Joachim Brenk: ‘Our new corporate design and the contemporary logo help us to visually highlight our values and strategic goals. The new appearance creates a high recognition value, is modern and forward-looking. At the same time, it emphasises the group concept that we have honed in recent years.’
As part of the introduction of the new corporate design, the Possehl Group website at www.possehl.de was also completely revised. It now prioritises the strategic core topics and information about the Possehl Group, and the HR page has been expanded to include a Group- wide job portal. The presentation on mobile devices has been optimised, as have the user experience and the findability of content.
The new corporate design was developed together with the Berlin agency TLGG Agency.
Contact
Lutz Nehls
Head of Corporate Communications
E-Mail: lnehls@possehl.de
About the Possehl Group
Under the leadership of the management holding company L. Possehl & Co. mbH, the Possehl Group is a globally active and diversified group with currently ten economically independent, autonomous divisions. The Group comprises more than 200 companies with around 13,500 employees in over 30 countries. In the 2023 financial year, the Possehl Group generated sales of 5.8 billion euros. The company was founded in 1847 by Ludwig Possehl as a hardware store in Lübeck, where the company headquarters are still located today. The sole shareholder since 1919 has been the non-profit Possehl Foundation. This shareholder structure ensures Possehl's independence and forms the basis for sustainable business decisions.
