The identification and labeling of products and thus the seamless traceability of goods movements is highly relevant for many industries, such as the food, automotive and pharmaceutical industries. With the Identification division, which was established through the SME-division in 2017, Possehl has successfully positioned itself in this global growth market and continuously expanded its market position.

The product range includes logistically integrated print & apply and labeling systems, software solutions and consumables, including the production of customer-specific labels. By merging under the common PID brand umbrella, the independent companies are now a strong full-service provider for identification solutions. Through the continuous expansion of the company portfolio, the division has grown steadily since its foundation and is a successful example of the consistent implementation of our buy-and-build strategy.

A major focus has been placed on digitization in recent years. The cross-divisional PID-Software project to develop joint print and data management software is one of many examples.